OH MY! Product Launches!

I make it a point to be on the mailing lists of all of the "gurus." Know why? They are my competition. I need to know what they are up to. In the past few months, I have seen a disturbing increase in one thing in particular: product launches. Last month it was Frank Kern's "Mass Control". This month, it's Jeff Walker's Product Launch Formula 2.0 (PLF 2.0).

There are a few things in particular I have found disturbing about this. First, when there is a big launch, all the top gurus promote it to their mailing lists. Gurus who all, at some point or another, refused to promote other product in their mailing lists. This tells me that despite what many of them claim, they are getting something in return for advertising to their lists.

Second, all the launches seem to advertise a similar product: training on how to do launches. This tells me that product launching is the current hot trend, but trends like this tend to be bubbles. They are real hot for a few months, then fade away to the next trend.

Third, they are all relatively high dollar products. High dollar products bother me because they are a high risk. If you are experienced and know internet marketing is right for you, then maybe paying a fat price for a specific training makes sense. But if you are still new to making money on the internet, you may be wasting your money. They problem is that there are a large number of people who will spend the money, even if it is not right for them, simply because it is being promoted by a guru they trust.

A lot of the gurus who sent out these promotions are the same ones who try to say there is no need to pay a large amount of money to start making money online. I personally feel that any guru who joins in these launches has taken from his or her credibility. Before you blow a lot of money on one of these, ask yourself if you really need to pay for it or if it is something you can get for free.

Starting Your Home Business

In order to begin your home business you have to make plans to get started. Without a plan you go nowhere or you go in circles accomplishing nothing. In order to begin your business on the right path you should come up with a business plan, a marketing plan and a home plan.  Your business plan is a necessary item that will be needed for loan applications, the hiring of employees, for business affiliates and personal goal setting. You want to have information such as what your business is named and what the mission of your business is. What is your product or service and who is it being made for. Who is your target customer base? What will it cost to make your product and what can you sell it for? What will be your end profit? These key pieces of information are needed especially when you require start up funds. These can be funds from a bank loan or an affiliate who is willing to become a financial backer of your company. Create a binder or portfolio for your business plan. Make copies and keep this accessible for times when it is needed.

 

Included in your business plan should be a marketing plan or an advertising campaign. How do you plan to provide the consumer public with information about your business, product or service? Will you be renting a billboard, running newspaper advertisements, magazine ads, television, radio and so on? Will you have a website or be running Internet ads such as those sponsored by Google ad sense or Microsoft ad center? What is the cost of each advertisement media? Do you have the funding for these advertising efforts or do you need outside funds? This once again shows any outside parties that you have done the needed research to know how you plan to reach the consumer public for sales. You can also include the percentages or charts that show success of similar advertising campaigns and how well your marketing choices will relate to your business.

 

A home plan is for the benefit of you and your family while your business takes shape. You have to be realistic in the facts that a business does not become a hit success over night. Money, time and effort are needed before you will see a solid flow of income from your home business. You need to be aware of your household budget per week and month. Be sure that you have at a minimum three months worth of savings to allow for household expenses including utilities, food, gas, hygiene items etc. This will allow you to apply other funds to your business without creating strife in your home. You may also want to maintain a part time job position at your current job or elsewhere. If your spouse works this may not be required. The exact plans for a household will vary on the specific family needs. Preparation is key to a successful business start up as well as successful home life as the transition from an outside job to a home based career take place.

Starting Your Home Business

In order to begin your home business you have to make plans to get started. Without a plan you go nowhere or you go in circles accomplishing nothing. In order to begin your business on the right path you should come up with a business plan, a marketing plan and a home plan.  Your business plan is a necessary item that will be needed for loan applications, the hiring of employees, for business affiliates and personal goal setting. You want to have information such as what your business is named and what the mission of your business is. What is your product or service and who is it being made for. Who is your target customer base? What will it cost to make your product and what can you sell it for? What will be your end profit? These key pieces of information are needed especially when you require start up funds. These can be funds from a bank loan or an affiliate who is willing to become a financial backer of your company. Create a binder or portfolio for your business plan. Make copies and keep this accessible for times when it is needed.

 

Included in your business plan should be a marketing plan or an advertising campaign. How do you plan to provide the consumer public with information about your business, product or service? Will you be renting a billboard, running newspaper advertisements, magazine ads, television, radio and so on? Will you have a website or be running Internet ads such as those sponsored by Google ad sense or Microsoft ad center? What is the cost of each advertisement media? Do you have the funding for these advertising efforts or do you need outside funds? This once again shows any outside parties that you have done the needed research to know how you plan to reach the consumer public for sales. You can also include the percentages or charts that show success of similar advertising campaigns and how well your marketing choices will relate to your business.

 

A home plan is for the benefit of you and your family while your business takes shape. You have to be realistic in the facts that a business does not become a hit success over night. Money, time and effort are needed before you will see a solid flow of income from your home business. You need to be aware of your household budget per week and month. Be sure that you have at a minimum three months worth of savings to allow for household expenses including utilities, food, gas, hygiene items etc. This will allow you to apply other funds to your business without creating strife in your home. You may also want to maintain a part time job position at your current job or elsewhere. If your spouse works this may not be required. The exact plans for a household will vary on the specific family needs. Preparation is key to a successful business start up as well as successful home life as the transition from an outside job to a home based career take place.

Boosting Morale By Allowing Your Employees To Work From home

Are you losing good employees to the work at home market? This is something that many employers struggle with because they have found that people enjoy working from home. They are able to spend time with their families and do the things around the house that need to be done. Also, they can usually get much more done during the day by working from home than they would be able to do by working for you in your office. Therefore, you might have found that many of your employees leave what they are doing for you in order to work from home. You are then left with a bunch of people who aren't very good and who are not able to do the work that you had with your good employees. There are several things that you can do about this. First of all, you can help your employees by allowing them to keep working for you, but do most of it from home.

 

It all depends on your business, but most likely there is going to be something that your employees can do at home. Think about all of the things that they do each day, and unless they are working with customers the entire time they are there, they can probably do some or all of their work at home. Remember that if you can work out a system where your employees are allowed to do some or all of their work from home, they will probably be happier and better able to do the work that needs to be done at the office.

 

If you allow your employees to do what they can do at home, without having to worry about taking a dock in pay for it, you are going to find that you will have much better employees. This means that you will be able to take advantage of the morale that your employees have, and you will also be able to make them much happier with you and much happier in their lives in general. Allowing your employees to do what they can do at home will mean that when they are working in your office they are less likely to be bored or frustrated or burnt out. If you can have them come in several times a week for meetings or to do what they need to do, you will find that they are better able to have the morale that you need for your business.

 

Boosting morale is always a better way to get things done, rather than trying to drive your employees to work harder than they want to work. If you can make them happier with their lives by allowing them to have some time to work at home during the week you will find that they are actually going to produce more for you ,and be happier with the business overall. This might be the best way that you have to keep the good employees you have and attract new employees.

Online Home Based Business Schedule

In order to run a successful online home based business, you need to create a work-at-home schedule that allows you to get all your work done each day. Even though you work from home, you still need to be productive in order to earn a living. If you are the type who procrastinates, then you may want to reconsider working from home. Those who are able to motivate themselves usually are successful. But this does not mean that people who lack self motivation skills can't learn, it may just be more difficult than for others. Creating a daily schedule may be necessary in order to maintain a steady pace.

 

In order to create an efficient schedule, you need to write down all the daily task that need to be accomplished during the day. Once you have these tasks written down, then you can begin to create a schedule. Based on the number of hours you want to work each day, you should set realistic times for completion so you aren't rushing through them. Instead, you can take your time to make sure they are done correctly. Many people believe they can accomplish more during the day than is actually possible, so learning how to budget time and gauge how much time each tasks takes can help you plan for your day.

 

Investing in a calendar, dry erase board, and other materials to create your schedule will help in the long run. Once you have a list, you can check off items as they are completed, add or subtract from the list, and determine how long you need to work each day. The more time you put into your business in the beginning, the more successful it will be. Online businesses are a wonderful opportunity for you to work from home, but you need to maintain a work ethic that is strong. Because you may have to complete various tasks that others in your previous job may have completed, you will find that there aren't enough hours in the day to get all the work done. This will change once your business is established, but you may need to put in extra hours in the evening and on weekends in order to make your business grow.

 

Online home businesses that sell products to others will require more work than selling services, or digital items such as books and manuals that can be downloaded onto a customer's computer. If you sell products on online auction sites or through a website, you will have to work out a packing and shipping schedule so you aren’t spending all of your time running to the post office to ship an order. Selecting one or two days a week to pack and ship items will help your work load tremendously. Depending on the popularity of your product, you may need to increase these days, especially around the holidays. When you stay focused on running your business and sticking to a schedule, you will find that success is not difficult to achieve. 

Choosing Home Office Equipment For Your Business

When you begin preparing for your home business you want to be sure that you have all of the equipment that you need. The best way to do this is to make a list, prepare a budget for your equipment, and then begin shopping for your needed items. You want to consider a way to contact clients, keep records, send updates or shipment information and perform business research. As technology moves forward it is a must to have a computer for your home business. This is one piece of equipment that can perform many duties. You can do research online, store client records, send emails and copies of other needed information to your business affiliates. Choosing between a Mac and a PC is a personal choice. Visiting a local office supply store can help you to increase your knowledge of which computer system will best suit your needs. Price can also cause you to choose one system over another. You may be required to choose a model that is not quite your preference but will get the job done until your budget increases.

 

The next piece of equipment you will need to look into is a copier/printer/fax machine. You can find a machine that carries all of these in one piece or you can purchase each separately. These can be found at most local office supply stores. Prices will vary due to brand names and functions as well as your budget. Looking for a piece of equipment that carries all of these functions in one can save on space, which can be a must when working from a small home office. Once you have found this item you will want to look into a phone with an answering system. This may not be necessary as most people have a cellular phone with voicemail to perform the same function as a landline/ home phone line. Ensuring that you have a method of contact for business emergencies is very important. If there is an issue with a shipment or product you can be reached quickly for an immediate resolution to the problem.

 

You may already have a desk and chair for your home office. You want to be sure to look at those items. Are they comfortable and functional? Many people who sit at a desk and a computer for the day suffer from wrist, shoulder, neck, back and even leg pain. These pains are often due to the furniture that they are seated at. Ergonomics is the study of how an item connects to a person and how it affects the person’s health. Searching an ergonomic furnishings sight can offer solutions for your pain problems in a chair with proper back support or a wrist rest for your keyboard etc. These items may be more costly but they can prevent pain and discomfort as you work. 

 

Price is not always a sign that a piece of equipment is better than another. You should look for reviews on a piece of equipment. You can do so online. Looking for positive feedback can help you to choose the right pieces of office equipment for your home business. Keep in mind that you can make purchases that get the job done now and upgrade to items that will be for the long run in the future. Having what you need on hand to begin your business venture is what is key.

Becoming an Affiliate Marketing Entrepreneur in Six Easy Steps

One of the premier vehicles of making extra money for any savvy webmaster is the use of affiliate links. As a successful affiliate of any number of businesses, it is up to you to promote businesses which may be either online stores or brick and mortar businesses with store fronts that offer products which might be of interest to the visitors who come to your site. In the past, you could tell who was heavily engaged in the affiliate marketing trade simply by the copious amount of flashing banner ads and pop up windows; at this point in time, marketing techniques have been greatly refined and the odds are good that many an affiliate marketer is marketing to you at this very moment perhaps without even noticing it!

 

Becoming an affiliate marketing entrepreneur in six easy steps is a good idea for any webmaster that is ready to enter the fray:

 

1. Understand the lingo of affiliate marketing. Like any other business it is fraught with abbreviations and whether you are dealing with PPC or PPS makes a huge difference in remuneration. Once you are familiar with the terminology, check for trends in these terms and you will most likely have a good chance at ferreting out what is hot and what is on its way out.

2. Craft a website that is not only user friendly but also search engine friendly. It is immaterial if this is a personal opinion blog site, an online magazine, a site that is created with the specific purpose of selling a good, or a promotional site for a celebrity. Whatever you choose to make the topic of your site, do it well, make the content sticky so that visitors will come back time and again, and then ensure that you go through all the steps of search engine optimization.

3. Entering the business as an affiliate marketing entrepreneur now requires that you find businesses with which you wish to affiliate yourself. The businesses should offer products or services of interest to the kinds of visitors your website receives and the remuneration scheme should be favorable to you. In other words, if you decide to affiliate yourself with a piano manufacturer who will pay $100 per sale, but requires you to have a $1,000 account balance prior to payout, you need to ask yourself how realistic it is to make 10 sales within a month or two. If this does not strike you as realistic, it is wiser to stay away.

4. Advertise your business and also the affiliate in newsletters, customer emails, and informative articles.

5. Track your success. Granted, most likely the company will do its own tracking of your sales and clicks, but it does not hurt to compile reports not only to double check for accuracy but also to explore trends and attempt new marketing campaigns.

6. Have the kind of flexibility to cut lose a program that does not perform. If one program is not making you any money, it is wise to drop it in favor of another one that holds better promise.