I make it a point to be on the mailing lists of all of the "gurus." Know why? They are my competition. I need to know what they are up to. In the past few months, I have seen a disturbing increase in one thing in particular: product launches. Last month it was Frank Kern's "Mass Control". This month, it's Jeff Walker's Product Launch Formula 2.0 (PLF 2.0).
There are a few things in particular I have found disturbing about this. First, when there is a big launch, all the top gurus promote it to their mailing lists. Gurus who all, at some point or another, refused to promote other product in their mailing lists. This tells me that despite what many of them claim, they are getting something in return for advertising to their lists.
Second, all the launches seem to advertise a similar product: training on how to do launches. This tells me that product launching is the current hot trend, but trends like this tend to be bubbles. They are real hot for a few months, then fade away to the next trend.
Third, they are all relatively high dollar products. High dollar products bother me because they are a high risk. If you are experienced and know internet marketing is right for you, then maybe paying a fat price for a specific training makes sense. But if you are still new to making money on the internet, you may be wasting your money. They problem is that there are a large number of people who will spend the money, even if it is not right for them, simply because it is being promoted by a guru they trust.
A lot of the gurus who sent out these promotions are the same ones who try to say there is no need to pay a large amount of money to start making money online. I personally feel that any guru who joins in these launches has taken from his or her credibility. Before you blow a lot of money on one of these, ask yourself if you really need to pay for it or if it is something you can get for free.
There are a few things in particular I have found disturbing about this. First, when there is a big launch, all the top gurus promote it to their mailing lists. Gurus who all, at some point or another, refused to promote other product in their mailing lists. This tells me that despite what many of them claim, they are getting something in return for advertising to their lists.
Second, all the launches seem to advertise a similar product: training on how to do launches. This tells me that product launching is the current hot trend, but trends like this tend to be bubbles. They are real hot for a few months, then fade away to the next trend.
Third, they are all relatively high dollar products. High dollar products bother me because they are a high risk. If you are experienced and know internet marketing is right for you, then maybe paying a fat price for a specific training makes sense. But if you are still new to making money on the internet, you may be wasting your money. They problem is that there are a large number of people who will spend the money, even if it is not right for them, simply because it is being promoted by a guru they trust.
A lot of the gurus who sent out these promotions are the same ones who try to say there is no need to pay a large amount of money to start making money online. I personally feel that any guru who joins in these launches has taken from his or her credibility. Before you blow a lot of money on one of these, ask yourself if you really need to pay for it or if it is something you can get for free.
